Are you one of the people who think that Search Engine Optimization (SEO) has gone out of favor? Let me tell you, this is not at all true! The only thing that has really changed is that a greater emphasis has been placed on promoting quality content. Recent Google algorithm updates have created a situation where the message of “quality over quantity” is crystal clear.

SEO is an extension of your marketing department. SEO services are much better for your business than you ever imagined they could be! Working with a good SEO company these days is not just about website optimization, it’s also about writing quality content or editing content that you already have and positioning it in a way that it brings in the maximum amount of traffic.

The benefits of SEO today also relate to the ever-evolving technologies around us. Search Engine Optimization can now help you reach your customers’ mobile phones and tablets and is no longer limited to just their computers.

Needless to say, using the Internet and best available technology is the way to organically grow your business. The following are some of the many benefits of Search Engine Optimization.

Make the Cloud (Internet) Work for You

We live in a world where if someone’s car breaks down on the street, they can simply search for the nearest auto repair shop on their mobile phone, call the shop up and make arrangements to have the car repaired. A situation that could take hours to address “back in the day” can now be tackled in a matter of minutes.

What is important in this situation is that the auto shop that the customer finds and calls using his mobile device is yours and not your competitors’. This is where SEO comes into play.

SEO Revolves Around Your Niche

It is important that you give prime importance to your niche when optimizing your website for search engines. SEO can be used to bring in new clients to your business, but real organic growth tends to come from another sort of interaction – the industry exchange. SEO techniques should be applied to your website so that people searching for information within your niche will come across your site. All you need to do is give importance to the site content and provide answers to common questions up front.

These ideas have inspired many businesses to create blogs and forums where they can post their ideas about the industry and also get feedback from consumers and other professionals in the field. Not only do blogs improve SEO for your site, they also act as magnets for frequent users and even subscribers to your RSS feeds.

Getting Personal

Social media has opened the doors for businesses to make a personal connection with their customers – both current and prospective. More businesses are using this power of the Internet to reach out and engage with people on a personal level. With a Facebook page, Twitter account, LinkedIn account, Pinterest boards, a blog, forums or any other social media medium on the Internet, you will be able to directly reach out to your customers. A plethora of online tools are available to help you set up and manage social media campaigns. This has also given birth to – and is the success behind – Social Media Management companies.

Once again, it is important to focus on delivering quality content – whether it is information or entertainment. If your readers enjoy your content, they are highly likely to stay on your page longer and share it with their social networks, thus opening up untold possibilities for your business. Working with a professional SEO firm, you will get the help you need in making your next impact with your followers (customers) in an unforgettable way.

Making It Work

SEO assists in gaining the organic traffic – from attracting new clients or by retaining existing clients. Here are some recommendations for improving SEO for you business’s website:

• Quality Matters: Improving, editing and optimizing your text so that it fits with your company’s message and theme
• Focus: Positioning your text within a specific niche or industry by using appropriate keywords
• Measurements Are Important: Setting up monitoring and analysis systems that will help you understand and react to the traffic you are getting to your website
• Share the Knowledge: Providing advice and information about other technologies, networks and Internet resources that can be used to create even more growth in the future
• Write for People: Search engines are getting more and more advanced. Using black-hat techniques are bad for your website’s SEO and for your business, too.

We at Domus, Inc. are experts in all forms of Digital Marketing and have helped our clients achieve great success using the latest strategies in digital marketing. Contact us today and let us help you reach new heights using the most widely spread (and still spreading) information medium in the world – the Internet!

Dhawal Sehgal is a Programmer at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at betty.tuppeny@domusinc.com or 215-772-2805.