In our last post, we compared the Verizon / AT&T battle over their wireless networks to the recent Manny Pacquio / Migel Cotto fight, with Verizon playing the role of Pacquio (who demolished Cotto). Well, the bell has rung in the next round and a battered Cotto (AT&T), makes a feeble effort at regaining the upper hand.

There’s just no comparison between the two sets of ads. Verizon’s “There’s a Map for That” ads are so simple, so biting, and so memorable – truly classic. But AT&T’s ad (above) just doesn’t have any punch. Great marketing works; poor marketing doesn’t.

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