Especially in recessionary days like this, companies need to be smart about their marketing. That’s one of the reasons why I’m regularly amazed when I am brought into situations to review companies’ marketing needs. There are typically a number of simple, inexpensive steps that they can take to immediately improve their positions. Some companies have bad image problems, some low image recognition, some just need an improved web site or some SEO work on their site, etc.

Unfortunately, too often companies remain paralyzed, unable or unwilling to take small steps because they are not ready to commit to the larger ones. Alternately, other companies are blinded to their needs because they have been too immersed for too long in their ongoing efforts.

If you want a quick boost to your marketing efforts, bring someone with a fresh set of eyes. Clear your mind, listen to the suggestions, and then select and execute some small action plans that will cost little but show noticeable returns. Pick the low-hanging fruit.

Domus is a Philadelphia advertising agency, PR firm, and interactive marketing agency with clients across the United States. Click on our web site for more information.