So many companies put extensive resources and budgets on search engine marketing and brand building advertising. But how many of those same companies apply effective resources to monitor and address online reviews and complaints about their products and services? In reality, “buzz” about you on these sites might well be more important than the number of page 1 Google rankings or any display metric. Today, shoppers regularly go to sites like yelp.com, epinions.com, and others to find out what experiences others have had with companies they’re interested in doing business with. If the comments written about you are predominantly negative – especially in comparison to your competition – then increasing the public’s awareness of you will just increase the number of people who get a negative opinion of you.

So, if you’re not already monitoring these sites and honestly addressing posted concerns, you might want to think hard about your current marketing allocations.

Domus is a full service marketing communications agency that combines classic marketing experience with digital marketing expertise to effectively deliver improved business performance for our customers. For more information, please visit use at http://www.domusinc.com.