Samsung’s luxury appliance brand, Dacor was looking for a full-service advertising agency that could leverage targeted advertising of its “Dacor is in the details” campaign to increase brand awareness and engagement in the luxury brand appliance category.

Domus created cutting-edge advertisements that ran in the top-performing major home and garden publications.  The ads outperformed the industry in terms of “actions taken” and “total recall,” according to VISTA’s Print Effectiveness Ratings Services.

“Seeing measurable results on an advertisement is a satisfying experience, and Dacor couldn’t have done it without the inspiration and skill of the Domus team,” said Steve Joseph, senior vice president of sales and marketing at Dacor.

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