When printing giant Epson wanted to increase brand awareness around a new product launch, they entered into a partnership with self-professed tech geek and mega influencer, Shaquille O’Neal.

As the brand’s influencer marketing agency, Domus leveraged this celebrity spokesperson relationship with an integrated campaign that included heavy emphasis on Shaq as a viral content creator and influencer. Instagram content was developed and posted on Shaq’s platforms, generating a viral buzz on social media, spiking social media chatter and user-generated content for the brand. Based on the TrueView brand awareness study, the Epson Shaq campaign drove brand awareness 36% above industry benchmarks since the launch.

Looking to build credibility and trust for your brand?  Consider Domus as your influencer marketing agency.

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