A few weekends ago I was shopping at an outlet mall in preparation for the holidays. I had never previously visited this mall and thus was unsure of all that it had to offer in terms of stores. With a long list of people I needed to buy for and a very limited amount of time to accomplish my mission before closing, I turned to my trusty Android powered smartphone to get a lay of the land. Following a quick Google search, I landed on the mall’s website and was delighted at what loaded. Instead of an unwieldy, Flash-laden website, I was locked into a well thought-out, fast loading mobile website. Thanks to the site, I was able to quickly identify the stores I needed to visit and develop a plan of attack that enabled me to get everywhere I needed before closing.

As a consumer who spends 95% of his non-professional internet time using a mobile device, this experience left me wondering why all companies don’t have mobile sites. Many of the sites I visit are rich with images, animation, and heavy text and are difficult to navigate resulting in a less than desirable experience.

Over the past several years, smartphone usage has exploded. There are more than 49 million smartphone users currently in the US (according to ComScore) and that number is only going to rise. According to Morgan Stanley research, mobile users will outnumber desktop users within five years.

So why haven’t more companies taken this step? The cost is minimal in comparison to developing a full-scale site and the benefits far outweigh the financial investment. By having a mobile website, you’re providing your audience with a faster and easier way to access the content they are seeking while they’re on the go.

Feel free to check out a video we just put together regarding this information: www.domusdigital.com/getmobileready

Domus Digital is an integrated digital and traditional marketing communications agency that delivers unconventional thinking and out-of-the-box strategies that help our clients sustain growth and demand brand awareness.  For more information, please visit us at http://www.domusdigital.com.