Creating any print ads this year? Then it’s worth taking a look at Microsoft Tag. It’s a free technology both for advertisers and consumers, and it’s starting to get some traction in the marketplace.

Basically, as an advertiser, you can create your own 2D barcode design, which you embed in your ad. Then consumers who have downloaded Microsoft’s free Tag application for their web-enabled phones can snap a picture of the ad and go directly to your targeted web site landing page. It’s a pretty interesting way to merge the print, mobile, and internet worlds.

Domus is a Philadelphia-based advertising, public relations, and internet marketing agency. For more visit us at http://www.domusinc.com.